Have you ever watched or seen a commercial for high-end beauty products? One thing that’s seemingly always highlighted is some sort of extra-special ingredient… maybe a new compound discovered by the brand’s hi-tech laboratory, or perhaps the extract of a rare plant or mineral. Definitely not common, but not exactly unusual…

But apparently, there are several products using special ingredients that are not uncommon, but highly unusual…

Take, for example, La Prairie Platinum Rare Cellular Cream, which contains pure platinum. One 50ml bottle has a price tag of US$680 (so, almost 7 million rupiah), and supposedly promotes “perfect balance to improve hydration, protection and receptivity to nutrients”.


Gold is more your thing? Then you might want to look at Chantecaille Nano Gold Energizing Face Cream (contains nanoparticles of 24-karat gold, and has a price of US$840). Or maybe you want something a bit more organic: La Prairie Skin Caviar Luxe Cream (which obviously contains caviar and sells for US$280 a bottle).

Oh, and don’t forget diamonds, which you can find (in powdered form) in Forever Flawless Diamond Infused Collagen Boosting Cream if you’re willing to fork out US$699.

The list doesn’t stop here, though… there are also products using rare orchids, (expensive) fermented sea kelp, etc. But does it work, though?


Well, there are studies that have shown how platinum can reduce skin inflammation due to UV rays. But, that’s about it. Gold has no proven anti-aging abilities, and can cause allergies when used in skincare products. Caviar has tons of vitamins and mineral but you can get the same benefits from taking regular fish oil. Diamond powder is a great exfoliant… but you can get the same results from just about any other exfoliant.

So, yes, diamonds are better worn than spread on your skin. Same thing with gold and platinum, no? ;)



January 2017
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