It’s the season of giving... and for many, the big question is what do you give to the people you’re supposed to give something to. See, there are three main options: cash, gift (as in, physical items), and greeting cards. But what would be appropriate for one group of recipients might be too presumptuous (or conversely, too impersonal) for another group of recipients. This is especially true for those of us who have clients and business partners to consider. But don’t worry, there is actually a set of guidelines that could help us decide without too much undue stress. So, read on, ladies...
● Cash is definitely not an option when considering an end of year gift for clients.
● However, for employees and service providers, a cash gift can be a nice gesture. Gifts in the form of physical items might be a bit trickier.
● Food, especially holiday parcels, can work for just about everybody. But perhaps a gift card for a well-known supermarket or grocery store can work just as well, except for formal gifts to important clients.
● For close friends and family, carefully selected items matched to the tastes and needs of each individual is the best way to go. However, for teens and young adults, cash or gift cards will be quite appreciated.
● A more recent trend in gift-giving is the “experience gift”, these could range from sporting event tickets to all-inclusive holidays. Of course, this will require a lot more thought and preparation compared to other gift types, but it will also make the biggest impression.
● On a tight budget? Well, then a greeting card can still be a nice option. At the very least, it shows that you care enough to think about your friends (or distant relatives, or clients) that you will do something to reach out to them. Still, it’s always a good idea to carefully select the greeting cards you’ll be sending away—whether paper or electronic—so that it will carry a personal touch. And that’s exactly what we want to achieve, right?
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